RankXL’s Niche Site Course Review and Giveaway

Creator: Chris Lee


Proven and tested system.


Not the cheapest but still reasonable.

Easy To Follow

Structured and short lessons.


Quick reply via emails within hours

What I Like

  • Short, digestible lessons
  • Structured, actionable content
  • Created by someone who's done it.

What I Don't Like

  • No private forum/FB group so members can ask questions or discuss other topics.

Summary: This course features a SEO & niche site strategy that works. The lessons are structured and easy to follow. You'll be sure to get a lot of value out of this if you're willing to put in the work.


If there's one thing I've learned over 6 years of being in the making money online (MMO) industry, is that most courses get launched daily by so-called "experts " are total crap.

They all make big bold claims and promise to give you the shortcuts to finally make thousands of dollars online in just a matter of days.

RankXL's Niche Site Course Review

Sadly, none of these works yet many naive beginners are still falling for them and wasting their hard-earned money.

In this review, I'm going to introduce you to Chris Lee and his new RankXL's niche site course which is considered one of the most detailed and credible training programs for niche site builders at the moment.

Who is Chris Lee?


​Chris Lee started his career working full-time at an SEO agency while using the knowledge acquired to build and rank his own Adsense sites.

In 2013, Chris has managed to quit the 9-to-5 job thanks to his consistent Adsense income. He's now working on his sites full-time and also teaching other people to do the same through his blog and a newly launched course.

I had only been following Chris's journey a few months before enrolling into RankXL's niche site course and I had to say that it got me hooked immediately.​

This is an honest review based on my true experience with the course and I'm not going to sell the course to you. I will simply show you what I learned, the results I got from it and let you decide for yourself if the program is right for you.

​Please be aware that some of the links below are my affiliate links, and I will receive a small commission (at no cost to you) if you purchase the course through them. I'll also send you a free bonus if you use my affiliate link (more on that later). 

What Is RankXL's Niche Site Course

It's a well-documented, step-by-step system that the creator Chris Lee used to build and grow a profitable niche site to over $15,000 a month with Adsense from the ground up.

rl earnings2

His approach to building sites is the total opposite of what me and most bloggers in the community are teaching.

Instead of trying to rank a small site for 2-3 small low competitive keywords, Chris started his site by focusing only on the biggest keywords (50,000+ searches a month) and putting all the effort in ranking those.

Here's the breakdown of his process:

  1. Target the biggest keywords in the niche with Pillar Articles.
  2. Consistently build links to these pages targeting the big keywords.
  3. Build out the site with inner articles.
  4. Pull in tons of long-tail traffic.
  5. Not right away, but eventually rankings will rise for those big keywords.​

Honestly, as a former grey hat who used to building and ranking sites quickly using private blog networks, this sounded impossible to me at first.

​How the hell would a new site with zero backlinks and domain authority have even a slight chance to compete with the big guys?

But as I dove deeper into the course, everything started to make sense.

I learned that it's not that scary to compete with many of the top 10 results for the biggest keywords. They're usually low to medium quality pages with very few direct links and are ranking solely based off the power of the root domains. 

And by creating high quality pillar articles and effective link building through outreach we could actually beat them.

Is This Only For Adsense?

While the course is based around building Adsense sites, I think the core principles and link building lessons could be applied to affiliate sites or other kinds of sites as well.

That's the beauty of the authority website model. Once you gain some traction, you can start to expand and diversify your income sources even more. 

​What's Inside The Course?

The course is broken down into 2 major parts containing 36 short lessons which are very easy to follow.

niche site course

While it seems a bit overwhelming at first, you can actually go through the whole course pretty quickly and then come back to spend more time in each lesson.

Let's take a detailed look at what Chris is teaching in the course:

Part 1: Building The Foundation

Module 1: Niche & Keyword Research

I'd say this is the most important module as it's where the core strategies are presented.

Chris starts by comparing the 2 models (small vs authority sites) to make sure you have the right mindset before moving on.

Then​ he goes on to talk about niche selection, types of keywords to go for, competition analysis, and launching your sites.

He also teaches you to group many keywords together to create 2-3 epic pillar articles which are designed to get the most of links and traffic.

Module 2: On-Site SEO & Site Structure

This module has the 20% of on-site SEO that will get you the most results. His tip on going one layer up when choosing domain name is particularly helpful for me.

I also learned one trick on optimizing title tags to increase CTR that yields immediate results when applied. It's so simple yet I never used before.

Part 2: Promtion, Monetization and Growth

Module 1: Link Building, Increasing Rankings for Search Traffic

In this module, he defines what a good link is and reveals the most powerful weapon for SEOs which is networking.

This gives me a good understanding of how big brands are effectively building powerful white hat links (Chris worked for a big SEO agency before setting out to build his own business)

​I actually learned a lot about link building through outreach thanks to this module and was able to modify his templates a bit to get some guest posts on relevant sites.

My first guest post ever! (Noted that I'm using a pen name here)

My first guest post ever! (Noted that I'm using a pen name here)

How awesome is this? This is also a big reason why I'm no longer using PBNs as a link building technique.

This module is so powerful that I keep coming back to it over and over in the last couple of weeks.

Module 2: Making Money With Adsense

Personally I don't pay a lot of attention to this module as Adsense is not my favorite monetization method.

Again, this course is not just for Adsense sites. I'm actually using it to build and grow my affiliate review sites.

Module 3: Growth & How Everything Comes Together

This is like a wrap up to the course. Chris shows an realistic timeline to build and grow a new site to 5 figure income.

What Level of Support Will You Get?

Currently it's all emails. I wish there was a private FB group, but I've contacted him several times and he always replied back within hours.

He also gave me some good advice on my new authority site which will be revealed soon.

Is It Worth The Money?

The course is priced at $197 which is very reasonable for the quality provided in my opinion.

This course will teach everything you need to start and grow a profitable website from scratch which can be sold later for 20x so investing in this is a no brainer.

But only get it if you're willing to put in the work, no course will make you money unless you apply what learned.

Chris also gives you some bonuses to make the deal even better:

  • PDF version of the whole course
  • Deep Dives (more detailed information about some of the core strategies)
  • 3 Month Checklist to keep you organized on what need to do.
  • Printable PDF Cheetsheets from the course
  • Q & A Pack - answering some of the most frequent asked questions
  • WordPress themes - the exact themes that he developed for his own sites.


If you're still on the fence, I will be first to say that Chris's product has my full recommendation.

I've personally learned a lot from the course and I'm sure RankXL's Niche Site Course will not let you down.

So if you decided to check out the course and use my affiliate link, then I'll send you a free copy of my Amazon Affiliate handbook and invite you to a private FB group which I'll be available daily to answer your questions (Chris may join us there too).

RankXL's Niche Site Course Giveaway

Tung Tran

I’ve built and sold a bunch of highly profitable internet businesses since 2010. After selling my last one in November 2020, I decided to go all... [Read full bio]