NWP Update 1: Learning from a First-timer’s Mistakes

images (1)Howdy 😉

It’s been over a month since I published my last article on setting up a website with WordPress. You guys have been missing me huh? Me too 🙂 I really want to write something to keep you updated with my progress but I had some problems with time management and productivity so that I can’t find any time left to write a detailed post. Hope you guys forgive me on that! Today I have a lots to say so let’s get straight into the point: My first niche site was a failure. A BIG ONE!

Why? Let me explain 🙂

As you may probably know, the niche I selected was “acne treatment” and the keyword chosen was “how to clear acne” which has 1000 searches per month and the KC (Keyword Competitiveness) of 25 according to LongTail Pro . After researching the keyword carefully, I went straight and bought the domain howtoclearacneguide.com. I then setup a blank site with very minimal Onpage SEO and pointed 2 high PR domains to the site..

Why did I do that?

To test the competition of the keyword :). As I expected, the site shot to page 2 of Google immediately after 2 days. So I was right, I had chosen the right keyword which was easy to rank. But, why would you still call this site a failure? You may ask. Stay calm. Keep listening to my story 🙂

Then I removed the two high PR links to make my site back to normal and then after 2 weeks I started adding content to it. Here comes my failure story. Knowing this would be my winner (at that time), I confidently invested money on content creation. I wanted to have the highest quality content added to the site so I use some expensive content creation services, here is the detail:

  • Homepage article: 1500 words – 4-start writer at TextBroker: $33
  • Review article for Acne No More (a Clickbank product I was going to promote): 1000 words – CopyorDie.com : $30
  • 14 secondary articles: 11,000 words –  My secret writer : $90
  • Total Invest on Content Creation: $153
  • Total Invest on Site: $160 ($7 is for domain)

I then waited for 2 weeks. The site didn’t rank. Another 2 weeks passed. My niche site was still nowhere to be found in Google. One of my friends who is very good at SEO said that my site was penalized by Google because at that time he checked the backlink profile using https://www.majesticseo.com/ and noticed that my site was getting 100 backlinks with 100% exact match anchor text. All the backlinks are from my high PR domains !!! but it was only a 5 page website. How on earth it can generated over 100 backlinks to my niche site? I later found out that all the links were from the old indexed page of my high pr site which was very weird.

Finally I decided to deindex the site and switch to the domain howtoclearacnehq.com. And this site got problem with indexing. Again, I didn’t know why. After 2 weeks, Google only indexed 4 pages. I thought I would not waste my time anymore on this project. So I let it go 🙂 I wont care about it anymore but I still use the content for another site of mine.

What I have learned?

  • Don’t invest too much money on one project. Keep the initial investment low.
  • Build sites slowly and be patient.
  • Be careful with high PR links. They are powerful but you have to use them properly.
  • Keyword research is still the most important part, but be aware of the niche as well. My old “acne” niche was quite competitive. Yes the keyword I chose was low competition but the site will not be easy to scale up as other keywords are pretty tough. We should look for a market where the overall competition of a whole market is easy not only for a few keywords.

What now? Is your niche website project ended for good? You may ask.


I’d never give up on anything. I will keep building niche sites and will build a lot more as I love this business model. Of course it will take time to learn the process but I will not fail unless I give up 🙂 And that happens on my 2nd site 😉

This is a short update so I will not tell you in detail about my site. Just a quick sneak peek to get you excited 😉

Introducing my 2nd niche website

My new baby is just 1 month and 2 day old and it is ranking at #2 of Google with just a little backlinks (previously it ranked #3 without backlinks) for the main keyword.


The good thing is that I already have a good ROI on it. I invest total $56 for content creation and domain name on it. And it already made nearly $80 with Amazon affiliate program till April 1st so i think this month this niche website can bring me over $100. Not bad for a 1 month old website. See the screenshot below.

Screen Shot 2013-04-19 at 3.54.16 PM

Ok. It’s enough for today. If you are curious on my website and want to learn how I built this niche site from scratch, be sure to subscribe to my email list so that you can get a notification when I publish a new post. It’s gotta be a long and informative article =).

Tung Tran

Tung Tran is the founder of CloudLiving.com.

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