Hitting your head against the wall in frustration, not knowing how on earth you’re going to get your hands on a profitable slice of the internet pie? Think all the profitable sub-niches are already taken?
I’ve been there. Tung’s been there. We’ve all been there.
But here are the facts:
- Technology is driving the creation of new niches every single day (i.e. Apple Watches)
- More and more latecomers are transitioning away from other mediums and are beginning to use the internet as their primary source of information (i.e. does your mom have a Facebook account? Point proven) - meaning you have more opportunities than ever to cater to unique markets
- This is just the beginning of the internet revolution - lots more exciting and profitable opportunities are to come.
Sure things may look competitive. Sure things may look hard.
And truthfully, they may be.
But opportunities always come in the form of obstacles and challenges. Finding a profitable sub-niche in 2017 is no exception. There’s money to be made. Lots of it.
The question is…
Are you going to continue hitting your head in frustration or are you going to get your hands dirty and do whatever it takes to find a profitable sub-niche?
If it’s the latter, you’re reading the right article.
Motivation part over!
Let’s get down to the tactics, the real reason you’re here.
Here are the most optimal ways to find profitable sub-niches in 2017:
1. Leverage the power of data driven lists
Look, finding a profitable sub-niche is hard. Or at least, it can be.
But you don’t have to do all the heavy lifting.
In fact, the first course of action is to get your brain buzzing with ideas.
Here’s how to do this:
Start with Google
There’s a lot of smart people out there. There’s a lot of industry reports available, based on real world data. Use these as guides. Use these as fire starters. Use these as igniting the match that begins the pursuit of discovering profitable sub-niches in 2017.
First, go broad. Then, dive deeper.
Start with simple searches like this one:
You’ll generate a BUNCH of results, lists full of niches that are projected to be very, very profitable. Go through these lists. And jot down niches that intrigue you. Stay as broad as possible here. We’ll zero in on sub-niches in just a moment.
A few words of wisdom:
Use data to make preliminary decisions - Us humans are quite subjective. We let our biases and beliefs impact what we deem worthy to be a profitable niche. And what we classify as money-sucks. The reality is we don’t know. We don’t know where the world is headed.
But we can still make educated decisions by leveraging the power of data.
While you’re going through these lists of profitable niches, you want to make sure the niches recommended are backed by trends. And data. Real world data.
For example, judging by the titles from the search results - the most intriguing article of them all seems to be the one by Niche Hacks - it seems, at least on the surface, to be supported by data. Start here.
Don’t expect to find a profitable sub-niche by using these lists - Use lists as guides to get your idea machine flowing. That’s it.
Don’t expect to find a profitable niche from a list. It’s just the starting point.
A lot of newbies use lists and pick out a niche. And dive in, head first.
This is the wrong move, for a couple of reasons.
- These list based articles are seen by millions of people - increasing the competition.
- No matter what niche someone recommends, you MUST do your own keyword research and due diligence. There are no shortcuts here. I know. I know. Sucks. But it’s the truth.
Dive in deeper
Okay so you got some niche ideas jotted down.
Well, here comes the fun part.
It’s time to go deeper and break your profitable niches into sub-niches.
What’s the difference between niches and sub-niches?
A niche market is a smaller section or segment of a much larger market.
For example, “weight loss” would be classified as a big market. And within the “weight loss market” are niches like “paleo diet.” And within these niches are sub-niches such as “paleo diets for athletes.”
Get the point?
So why target a “sub-niche” instead of a larger niche - aren’t you limiting your opportunities by doing this?
When you target a “sub-niche market” you’re much more able to identify and attract your target customer. In other words, you can create specific content that speaks directly to their pain points and needs, increasing the value of your site.
To illustrate, assume you were a high endurance athlete looking for information related to the paleo diet. Would you rather visit a generic paleo blog or a paleo blog designed specifically for high endurance athletes?
Of course, you would much rather prefer the latter because it speaks directly to you!
That’s why the “sub-niche market” strategy is very lucrative, especially in 2017 where everybody is trying to be everything to everyone. If you want to be big, go small. Very small. Find a profitable sub-niche. And become the king or queen of it.
Anyways, back to the fun stuff…
Now that you have data supporting your big, larger market. It’s wise to dive deeper. And research sub-niches within the larger niche and overall market.
There’s various ways to do this. In fact, we’ll touch upon several in just a moment. But here’s one quick and easy way to find sub-niches:
Google your niche and look for suggested results
Based on our last example, let’s assume my overall niche was “Paleo Diet.”
To find sub-niches, I would simply search for “Paleo Diet for…” (or other combinations of it) and then look for Google to provide me suggestions.
Here’s what this looks like.
Right there are 4 sub-niches you could possibly target.
Now of course are these sub-niches worthy of your time, money and effort?
We don’t know yet!
That’s where you’ll have to do your research and due diligence, but this process remains one of the fastest to quickly find profitable niches and sub-niches that are backed and driven by real world data.
2. Begin Your Journey With Evergreen Niches
One of the downsides of using data driven lists is you don’t really know which niches are actually going to pop. And which niches are going to be drop dead, failures.
I know, sucks.
But don’t worry!
There’s a solution to the madness. And it’s rather simple.
Stick to evergreen niches
Compared to niches that are full with uncertainty, evergreen niches are always going to be popular. They’re always going to crave and generate interest. And there’s always going to be BIG money to be made here.
Here are some examples of evergreen niches:
- Money (i.e. internet marketing, consulting, financial, investing etc.)
- Health & Fitness (i.e. weight loss, exercise regimes, diets, weight gain, supplements etc.)
- Relationship (i.e. dating, breakups, marriage etc.)
- Personal Development (i.e. education, careers, skills etc.)
These niches will never die! Ever.
Your job is to choose one of these big markets and then zero in on a particular sub-niche within the overall market
How do you decide?
Multiple ways to do so actually. You can base it off your experience, passion, interests or money.
Now of course, when picking niches and sub-niches, there’s a debate between passion vs. money. Should you pick the niche you’re passionate about… or the niche that stands to make the most amount of money?
There’s no final and conclusive answer here.
Both approaches work.
But the beauty of starting out with evergreen niches is you know there’s money to be made here. It’s a fact.
So you can simply go through the list and ask which evergreen niches are you the most passionate and excited about? This is where you probably want to start out.
Once done, it’s time to dive in further:
Investigate the larger market
After you’ve settled on your evergreen niche, it’s time to analyze the market.
It starts and ends with research. Although you know the evergreen market is going to be profitable, you want to ensure you’ll be able to make money in it. There’s tons of competition so you have to be smart about it.
Here’s what you want to determine:
- How large is the market?
- What are the overall trends?
- Who are the big competitors?
- How well are they doing?
- Who is the target market?
- What are their pain points and needs?
By answering these questions specifically and in detail, you’ll gain a greater feel for your overall market. And will be able to tell with greater certainty whether or not it’s worth diving into.
Once done, it’s time to move onto the next step.
Investigate the sub-niches within the big market
Sub-niches are simply groups of people within the overall market. Make a list of all the different audience segments that make up your market. For example, if you chose the dating niche, you’d have the following audience segments (just to name a few):
- Shy, insecure males in their 20’s who have never had a girlfriend
- Divorcees looking to re-enter the dating world
- Married men and women looking to strengthen and increase the joys their relationship provides
Now the above are just large niches within the overall market. If you focus on these, you’ll be too broad. And won’t be able to carve a name for yourself in the ever competitive field.
So take your audience segment list and make it as specific as possible. By doing so, you’ll be able to zero in on sub-niches in the process. For example, everybody tries to serve the shy, insecure males in their 20’s who have never had girlfriends.
How could you be more specific and focused?
Maybe you serve a particular section of this market.
Maybe you serve shy, insecure 1ST GENERATION IMMIGRANTS in their 20’s who have never had a girlfriend.
See the difference?
You’ll be able to be so much more clearer, better, and polished in your marketing and content creation when you have a very specific audience segment defined. Technically, this smaller audience segment becomes your sub-niche. And because it comes from an evergreen niche, you know it’s going to be profitable. There’s money to be made here.
But we’re not done yet. Still another pivotal step remains.
Analyze the competitors selling products to this “audience segment”
After you’ve defined your specific audience segment aka your sub-niche, not only do you have to do keyword research and all that good stuff. But you also have to take a deep look into your competitors.
A lot of people shy away from competition, newbies especially.
They run from it.
They inaccurately think if there’s competition, it’s already too late. This is wrong. Competition means people are making money. Research the competition. See what they’re doing right. And what they’re doing wrong. See what keywords they’re ranking for and then ask yourself…
Can you beat them?
Can you create as great or EVEN BETTER content?
If so, you’re onto something!
Go build your site around the needs, desires and wants of your sub-niche
If your keyword research generates a list of high potential keywords, your competitor research indicates there’s room for you to penetrate the market and take over, then it’s time to lock in and go for it.
Stick to your sub-niche.
And become the authority figure!
You’ll be raking in the dough in no time.
3. Leverage the power of Amazon, Clickbank, and other resources to find profitable sub-niches
The above two strategies are proven and they work great.
But they still involve work.
Is there a way to leverage the power of tools and platforms to find profitable sub-niches? Niches that are on the cutting edge and will soon become very profitable?
Yes there is!
The process varies according to which platform you’re using, but the end result is the same, you’ll come away with a bunch of ideas for profitable sub-niches.
Let’s take a closer look at how to do that.
How to use Amazon to find profitable sub-niches
Click ‘Departments’ and then ‘Full Store Directory.’
You will now see a list of markets and niches within that market.
Click on a specific niche.
A new page will display and you will see an entire list of sub-niches on the left hand side. Break these down and dig as deep as you want to go.
Once you’ve broken things down into sub-niches, you want to gain a general feel for what types of products are selling in this market (you want to know if this sub-niche is profitable).
In addition, you should also check out some of the reviews left by customers.
Five star and one star reviews tend not to be too trustworthy or accurate, but three star reviews usually give you a much clearer indication of the true feelings and thoughts of the sub-niche market. Start here.
It’s a treasure chest full of useful information. And you’ll be able to find a wealth of highly profitable but largely untapped sub-niches.
How to use Clickbank to find profitable sub-niches
Amazon is the number one online retailer, but when it comes to digital products in particular, Clickbank has them beat. And that’s because Clickbank’s marketplace is full of digital products, across a broad range of spectrums.
So why use Clickbank to find profitable sub-niches?
Well, the main reason is people on Clickbank don’t make products that aren’t sellable. There’s a lot of market research that goes into creating a best-selling product. Use this. In other words, the products you see on Clickbank will give you a good indication regarding which niches are profitable and which ones aren’t.
Here’s how you can use Clickbank:
Visit Clickbank.com and click on ‘Affiliate Marketplace.’
Now you’ll see a bunch of categories listed on the left hand side (view these categories as larger markets). Pick a category of interest.
Scroll down and you’ll see a bunch of niches within this overall market. Pick one.
Sort the results based on “Clickbank’s Gravity Score.’
Look for products in niches that have a gravity score of 20 or more. Write these down (note: Clickbank’s gravity score is a great measure of profitability because it tells you how many times a product was sold by an affiliate within the last week. For example, a score of 120 means 120 affiliates sold at least one item of the product in the last week).
Punch in the main keywords used by the best-selling products into a keyword tool and see if there’s room for you to build a site around it.
How to use Pat Flynn’s 777 list method to find profitable sub-niches
You’ve heard of Pat Flynn - haven’t you?
I mean, it’s kind of hard not to. The dude’s a very smart and interesting fellow. And when it comes to finding profitable niches and sub-niches, he knows what he’s talking about. In fact, he’s one of the best.
Here’s his recommendation for finding profitable niches:
- Grab a piece of paper and jot down a list of your 7 passions, 7 problems and 7 fears
- You should have a list of 21 items, pick your ten favorite ones
- Punch these into a keyword research tool and find good related keywords that you can use to build a site around
But effective, very effective.
How to use the world you inhabit to kick start ideas for profitable sub-niches
Ideas for profitable sub-niches are everywhere, including around you. The key is to open your eyes. And become aware of all the opportunities lying untapped.
For example, one of the best ways for me to find business ideas was to travel to different parts of the world. Pay careful attention to what types of businesses and industries were flourishing there. Compile a notebook full of ideas. And go back and execute a ‘larger market’ idea in my ‘smaller market’ back home.
It works quite well. But you don’t have to pack up and set sail to find a profitable sub-niche. Instead, you just have to become an observer of the world you inhabit.
Here’s how you can kick start some ideas:
- Take notes about what you see, even the small ordinary things. Keep a notebook. Always.
- Jot down things people complain about
- Watch the news
- Watch a movie or a play
- Read books in areas outside of your expertise or industry (I like to read parts of 4 different books each morning - I start seeing common patterns in various fields and come away with much better ideas as a result)
- Attend a seminar
- Talk to the cabman
- Listen to different kinds of music
The important thing is to expose yourself to the world. So many of us, myself included tend to operate in a vacuum. We carve our small section of the world. And that’s what we call home. We cut out everything else. And disconnect ourselves from the rest of the world. This isn’t a strategy fit for success.
Instead, we must constantly stretch our comfort zone and make our area of the world bigger. And bigger.
And you’ll be full with ideas and ventures you would have previously never considered.
How to use James Altucher’s concept of “idea sex” to find profitable sub niches
Here’s another method, a method I actually use quite extensively to find interesting ideas. It works like a charm.
This is how it works:
- Make two unrelated idea lists of what people love.
- Combine them.
- Create a niche from it
- Pick the best one. Make billions. Help millions. Make people happy.
To illustrate, here are examples of two unrelated things people love:
- Celebrities and fashion
- Sports and music
- Comedy and corporate life
Now here’s how you could turn these 2 unrelated concepts into ideas for sub-niches:
- A website focusing on the fashion hits and misses of celebrities
- A website focusing on the impact of music in sports
- A website poking fun at corporate life through funny memes and videos
Get the idea?
You’re literally creating new ideas out of thin air! And you can become the leader within the sub-niche, making your life so much easier.
Is finding profitable sub-niches challenging?
Sure, it may be.
But the 3 above strategies are a great way to thrive in spite of all the noise, the competition, and the frustration that characterizes far too many people. Again, these ideas aren’t revolutionary. They just plain out work. And they’ll work for you too.
Start your journey.
What is your favorite strategy for finding profitable sub-niches?
Let me know in the comment section below.