$10K Challenge Update #8
Welcome to the 8th update of my $10K Challenge. If this is your first time reading, check out what this challenge is all about here.
Below are the things that happened since the last update (October 2016):
- Traffic is still going strong at 150,000+ visits a month
- Hit $6,800+ in revenue
- Moved forward with a new exciting business opportunity to 10x revenue
- Haven’t touched email list building at all
Website Stats as of February 18, 2017
- Domain Rating: 46 (+1)
- Referring Domains: 246 (+74)
Traffic is still holding strong at 156,463 visits in January.
Traffic last 4 months:
Pages / Session
Traffic growth rate
New article published
We hit a new milestone for earnings at $6,863.08 for January 2017 after taking a dip in December 2016.
Most people got a huge raise in December due to holiday and sale seasons but it’s obvious that there were not so many deals for cosmetics and skincare products.
As for expenses, I’m still investing about $2000 back into the business mostly on content creation and link building.
Earnings last 4 months:
Amazon Affiliate Commission
Shipped Items Revenue
Earning per Click (EPC)
Average Order Size
Amazon Affiliate % Total Revenue
New Affiliate Offer Commission
New Affiliate Offer % Total Revenue
Gross Monthly Revenue
Month-to-Month Revenue growth rate
Gross 2016 Revenue
$6,863.08 (Gross 2017)
What we did in the last 4 months:
Sticking to our publishing schedule - The content team is still doing a great job at publishing 1 new piece of content per week day. However, we’re running out of commercial keywords to target so we’ll be trying some new types of content soon.
Running ongoing link building campaigns - Although it’s not the main focus for now, we’re still securing a few new guest posts a month. We also tested some new backlinking methods with moderate success.
Split-testing high performance pages - We've been using this plugin to perform A/B split tests on pages with highest earnings to get more clicks to Amazon. Here’s a good basic guide if you want to learn more about this.
And here’s the most exciting news…
We’re launching our own branded e-commerce store!!! - That means instead of sending the traffic to Amazon and only getting paid 4 to 8% commission, soon I’ll have my own line of branded products to sell on my website with much much higher margins.
I’ve been making a few rounds of testing to make sure that this strategy would work and the results have been really positive.
Here’s how I do the testing:
- Put a unique tracking ID tag on each page with more than 1,000 visits.
- Wait at least a month or two to collect earnings data.
- Run reports and identify top earning pages.
- Download the sales data for that page.
- Analyze the data to see what is selling well. Usually it’s the #1 product that I recommended on my affiliate content.
- Copy the packaging of that product 100% but put my brand on.
- Make a simple landing page selling the product on Shopify.
- Swap the Amazon affiliate link to my own Shopify store.
- Wait for a few days for sale to come in.
- If the numbers look good, switch everything back to normal and start manufacturing the product.
Here’s one example test result:
In this example, just simply by switching the Amazon links to my own Shopify store, daily revenue has increased by almost 3x. At 70% to 80% margin, that’s a lot of extra profits to add to my bottom line.
This strategy was largely inspired by Jon Haver’s Amazon Affiliate Site to FBA Business but with a new twist.
Instead of selling through FBA, I like to sell through my own Shopify store for a few reasons:
- I don’t want to be too reliant on Amazon and put my business at their mercy
- I want to have control over my own customer email addresses so I can market to them over and over again. And also there are a lot of marketing tactics I can try when selling off Amazon.
- Margin is a lot higher. Typically a FBA business can have between 20 - 40% margin as you will have to pay all kind of fees. With my own store, margin can go as high as 80%!
I’m really excited to talk about this now as I’m about to finalize the paperwork and put in an order for the first round of products to be manufactured.
The plan is to be up and selling by the end of March or sooner.
There’s a lot more to talk about but I’ll reveal more in future posts.
So that’s it for my long awaited 8th update.
Personally I think adding the e-commerce can really skyrocket the revenue way past the original $10k goal I’ve set.
If you have any question for me, feel free to leave a comment below or post in our Facebook community.
You can also join my online course AMZ Affiliate Bootcamp, if you want to fast-track your way to success with building Amazon affiliate websites.
People are having great success with the program and many are on their way to their first $1,000 monthly. Check out some of the most recent ones below: